


About me
Audiovisual Director & Creative Producer | 28+ Years Crafting Market-Leading Brands
I transform brands into category leaders—often in record time and against established competitors. With 28 years of experience, I’ve guided teams and projects through every evolution: from analog to digital, through the internet era, pandemic shifts, and now the AI revolution.
As a former director leading 40+ specialists and now running my own studio, I handle the entire creative and operational journey: client relations, creative direction, production, post-production, audio design, broadcast delivery, budgeting, and vendor management. I don’t just oversee—I execute.
My approach blends hands-on expertise with strategic vision, ensuring projects not only meet creative standards but also drive measurable market impact. From TV campaigns to digital-first content, I build stories that connect, convert, and lead.
Let's create not just content, but legacy.