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About me

Audiovisual Director & Creative Producer | 28+ Years Crafting Market-Leading Brands

I transform brands into category leaders—often in record time and against established competitors. With 28 years of experience, I’ve guided teams and projects through every evolution: from analog to digital, through the internet era, pandemic shifts, and now the AI revolution.

As a former director leading 40+ specialists and now running my own studio, I handle the entire creative and operational journey: client relations, creative direction, production, post-production, audio design, broadcast delivery, budgeting, and vendor management. I don’t just oversee—I execute.

My approach blends hands-on expertise with strategic vision, ensuring projects not only meet creative standards but also drive measurable market impact. From TV campaigns to digital-first content, I build stories that connect, convert, and lead.

Let's create not just content, but legacy.

PHONE

+52 55 7142 9970

FOLLOW ME

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