I led the post-production department of one of Mexico's largest pharmaceutical and personal care companies, managing a multidisciplinary team of over 40 specialists, including editors, 3D animators, colorists, compositors, and audio engineers.

During my tenure, I was responsible for the end-to-end post-production of 1,000+ annual commercials for more than 60 brands across pharmaceutical, cosmetic, and personal care categories. These campaigns aired in key markets including Mexico, the U.S. Hispanic market, Argentina, Brazil, and Colombia.

Key responsibilities and achievements:

• Strategic leadership: Supervised all post-production workflows, ensuring broadcast-quality standards and a 30% increase in brand reach through optimized content.

• Budget & resource management: Designed, executed, and controlled the department's annual budget, optimizing costs without compromising creative quality.

• Talent development: Led recruitment, hiring, and training initiatives, building a high-performance team culture.

• Vendor & partner relations: Established strategic alliances with studios, freelancers, and technology providers to ensure scalable and efficient operations.

• Innovation: Pioneered the integration of AI and automation tools into editing and audio design workflows, reducing delivery times by 25% while maintaining creative excellence.

I was among the first employees invited to become a company partner, witnessing and contributing to Genomma Lab's growth from 40 to over 1,500 employees—an experience that gave me a deep understanding of both creative execution and business strategy.